New albums from BEEF + Advertisement • Summer Sale - 30% off!

Greetings from Cincy, today marks the announcement of our 100th release! Just so happens that it's the debut record from a band I joined since moving here called BEEF. You may have caught that D.N.A. single we released, and now we're back with an eight track 12". Also, psyched to welcome Advertisement to the label with the announcement of their second album, Escorts. Read on for news on the big summer sale we're running through the end of July as we gear up for a plethora of great new releases to close out the year!
BEEF - S/T 12"
(cover art: Takoda Hortenberry / photo: BEEF)

Bandcamp - single "Beef"
Order 12" (ltd. to 300) direct from Feel It

release date: August 4, 2023
BEEF first began appearing in various basements and dives of Cincinnati on Labor Day, 2022. BEEF is the brainchild of drummer/lead vocalist Takoda Hortenberry, first joined by his wife Ally on keys/vox, and a cast of players in Richmond, Virginia. Following a slew of singles, an EP, and a relocation to BEEF's true home of Cincinnati, a new lineup featuring bassist John Hoffman (Vacation) and fellow Richmond expat/guitarist Sam Richardson was born. Influences include: punk, sex, violence, and red meat. BEEF recorded their entire eight song set on eight track tape just over the river at The Lodge in Dayton, KY in early 2023. Hoffman engineered and mixed the madness, Caufield Schnug (Sweeping Promises) mastered it, and Richardson's prolific Feel It imprint will be releasing BEEF's self-titled debut album on a 45 RPM 12", with a cassette edition available from Let's Pretend Records.
Advertisement - Escorts
(photos: Lizzie Kidd and Sloane Berndt)
So long as there has been madness, there has been art that tries to arrest its shape, art that tries to capture its lack of coherency and fashion something beautiful out of the stupidity. Caught in a world that feels as if it were careening off the edge of a Niagara Falls-sized torrent of self-surveillance, inflated drug & sex scandals, chemical-depleted romance, and noir-like petty hustles every day anew, it is often the delirium of playing the fool that makes us feel closest to God. On Escorts (Feel It Records), Advertisement leans into the romance of such foolish, magical thinking. The LP—their second, following 2020’s American Advertisement—is an impressionistic ode to the tragic comedy of contemporary living. (bio continued on Bandcamp...)

Bandcamp - single "Victory"
Preorder LP/CD/CS direct from Feel It

release date: September 15, 2023
Summer Sale ~ 30% OFF
Need to clear some space and gear up for a busy end to the 2023! Seriously, like ten more LPs dropping between now and December. With the exception of 2023 releases and new distro arrivals, the entire site is 30% OFF thru August 1. No code needed/discount applies at checkout, and free shipping for US orders of $75+
Feel It aftershow @ Gonerfest 20
Lamplighter Lounge has welcomed us back for another late night of rock, roll, and libations on Saturday September 30. We're proud to present five bands on the label, including Memphis' own Alicja-pop (7" single coming soon!) as well as:

Private Lives (Montreal)
Spllit (Louisiana, 2nd LP out this Fall)
The Stools (Detroit)
Choncy (Cincinnati)

So, if yer not totally partied out with Gonerfesting, come on down! Doors at 11:30, music at Midnight sharp! $12 for five bands. Short sets, cheap drinks!

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